MINISITE + MINIGAMES + MEDIA
2006-2007

DESIGN + DEV

Bodogfight brings mixed martial arts action, and the task was promote the upcoming pay-per-view event with a mini-site, banner ads and a series of quiz-type games.

Black, gold and red combination was used to bring out the exclusivity and fierceness of the event - it was important to keep the project's art and design cohesive.

The entire project comprised of a rich and design-heavy body of creative work which also included weekly contest pages, standard but high-impact banner ads and a screensaver with all fighters.

The project also proudly won Silver and Bronze at the 2007 Digital Marketing Awards in Canada. Via Engine Digital.