METAVERSE
REALITY SHOW
2023CREATIVE DIRECTION
The first-ever reality show set in a custom-built studio in the metaverse where 12 x Web3 start-ups go head to head and pitch to esteemed industry judges.
SG+UK teams tackled the groundbreaking 6-episode campaign with collective heart and spirit, reflecting the mindset of Web3 natives: risk-taking, tech-savvy, visionary.
Won Gold at The Drum Awards 2024. Via This is Tommy.
- © systemzero5