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  • YouTube x Garena Free Fire: Fire Up the Fun

  • FIRE UP THE FUN
    ACTIVATION
    2023

    CREATIVE DIRECTION

  • YouTube x Garena Free Fire: Fire Up the Fun

  • An exciting livestream activation that brought Garena Free Fire to life with a game show filled with fun!

  • Fire Up the Fun ID: Key Art Alternative
  • Fire Up the Fun ID: Trailer
  • Fire Up the Fun ID: Key Art
  • Fire Up the Fun TH: Trailer

  • Fire Up the Fun: Free Fire in real life with 12 of Thailand and Indonesia's hottest creators (gamers paired with non-gamers) taking on recreations of iconic elements from Asia's top mobile game such as the exciting parachute landing, dance emptes, gloo walls, etc.

  • Fire Up the Fun Screenshot
  • Fire Up the Fun Excerpt
  • Fire Up the Fun Excerpt

  • Finalist at Spikes Asia 2023. Via This is Tommy.

  • Fire Up the Fun Excerpt
  • Fire Up the Fun Excerpt
  • Watch Fire Up the Fun: Indonesia
  • Watch Fire Up the Fun: Thailand
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