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  • GIC - Interactive Story Mobile App
  • Client: GIC Singapore

  • INTERACTIVE STORY MOBILE APP
    2014 - 2016

    CREATIVE DIRECTION + DESIGN + ILLUSTRATION

  • GIC Illustrations

  • An in-depth interactive story mobile app based on a written manuscript about Singapore’s Reserves.

  • GIC Interactive Story Mobile App Video
  • GIC Illustrations

  • The story’s richness needed to be represented in a fresh and modern way, with highly customized illustrations that were digitally hand-drawn, making the story personal and compelling.

  • GIC Chapter Screenshot
  • GIC Illustrations
  • GIC Chapter Screenshot
  • GIC Chapter Screenshot

  • The use of iconography was essential to balance the text-heavy nature of the app.

  • GIC Chapter Screenshot
  • GIC Chapter Screenshot
  • GIC Illustrations

  • An internal version with a chat function for GICians to communicate was launched first. For the full public version, rich archival resources were showcased, and a companion site was also built. App is no longer available. Via VML.

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