KFC GAMES
2009 + 2010

ILLUSTRATION + ANIMATION

For 2 years in a row, CDROM games were designed, illustrated and animated for KFC as a gift with every meal purchase for kids.

Focus groups were done with kids aged 5 to 11, themes and types of games were selected based on the research. The games were also chosen carefully to appeal to both girls and boys.

A generic character was designed to have interchangeable outfits and appearances, while keeping the main boy and girl characters really simple.

Paper craft models were also custom designed to represent a character for each theme, as a bonus download.

For the second year, design and development amendments were made to the game shell to make it more unified and easier for future updates.

An excellent design, illustration and animation process, worked very closely with team game developers to maintain consistency and making sure the games were absolutely fun for kids. Via Soap Creative.