PEA-MAN
2012 - 2013

ANIMATION + ILLUSTRATION + DIRECTION

He is a pea, and he's all about simplicity. Peaman was born from a scanned chinagraph drawing and a blot of green water-colour.

Pea-man was seen on numerous tv commercials as a "deliverer of specials" for supermarket giant Woolworths.

The 15' and 30' ads were animated in Flash and the character has transitioned from tweening rigged body parts, to frame by frame drawing with a custom brush stroke applied for his outlines. This preserves the drawn look he has had throughout. Toon Boom Harmony was also experimented with to attempt a quicker approach to achieve the right look of the line stroke.

Having to produce time-sensitive multiple ads was a definite challenge, but what is kept in mind is to dish out a charmingly simple animation that does its purpose - deliver the message. Via Heckler.