PICTIONARY
2014

CREATIVE DIRECTION + ART + ANIMATION

#PictureThisSG was a fun 4-week social campaign aimed to create buzz for the Pictionary Singapore edition launch on National Day.

Collaborated with local artists and in-house illustrators to create doodles based on unique Singlish words gathered via social listening.

The doodles were posted on Twitter and Instagram, connected with locals, celebrities, brands and media—and the sales results were impressive. Via VML.