NATIONWIDE COMMEMORATIVE CAMPAIGN
2020

CREATIVE DIRECTION

A year-long celebration of Singapore’s history that saw multiple campaigns interconnected between offline and online, all led to a grand experiential ending at Fort Canning.

Unique and hyper-localized content, thoughtful creative assets, and community collaborations were keys to engaging an audience on the topic of history on social media.

Won multiple awards at Creative Circle Awards. Via JWT/Wunderman Thompson.